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Cost Comparison: Zyn Pouches vs Vape Pens A can of Zyn contains around 15 pouches, and costs around $4 to $6

*Rounded to the nearest whole number

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Our research shows that misleading associations between vaping and smoking cessation routinely occur unless confounding characteristics are carefully accounted for. In addition to providing definitive evidence about a contentious question in tobacco research, the study's results have important implications for public health policy and practice surrounding e-cigarettes, particularly how they are marketed to adolescents, for whom e-cigarettes are often a gateway to nicotine dependence