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One other thing to be aware of as you begin your quit journey is that many people who used to smoke find that certain places, occasions, and behaviorssuch as drinking coffee, going out with friends, or particularly stressful eventscan bring up an urge to smoke even after withdrawal symptoms have ended

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Demand quickly outpaced production, and remained strong because, just as Marlboro knew, the smoke matched the commercial promise of the slogan: Delivers the goods on flavor. While the campaign was aimed at men, its appeal extended beyond them

Heavy smoking just raises the risk further